The email marketing guide for exhibitors
You’ve booked a stand at IP EXPO, Cyber Security X, or AI-Analytics X and you can relax because face-to-face marketing remains the most
powerful way to connect with your customers.
But, your work isn’t done yet.
No marketing channel operates in isolation, and exhibitions are no different. To truly get the most from your investment, here are some
best practice tips on how you can use email to ensure your ROI is better than the competition.
Based on research by the FaceTime initiative from AEO (Association of Event Organisers).
The key is to not view email as an isolated marketing channel. For your objectives, it is an amplification channel. It interacts with all of your other tactics – branding, direct response, social media, offline – to build your brand’s awareness and ultimately drive people to visit you at the show.