The email marketing guide for exhibitors

You’ve booked a stand at Digital Transformation EXPO and you can relax because face-to-face marketing remains the most
powerful way to connect with your customers.

But, your work isn’t done yet.

No marketing channel operates in isolation, and exhibitions are no different. To truly get the most from your investment, here are some
best practice tips on how you can use email to ensure your ROI is better than the competition.

Based on research by the FaceTime initiative from AEO (Association of Event Organisers).

The key is to not view email as an isolated marketing channel. For your objectives, it is an amplification channel. It interacts with all of your other tactics – branding, direct response, social media, offline – to build your brand’s awareness and ultimately drive people to visit you at the show.

Download the email marketing guide for exhibitors

To download the guide, simply enter your details below.

Clarion Events (parent company to Imago Techmedia, organisers of this event) take your privacy very seriously. By downloading this resource we will also use your information on the basis of our legitimate interests to keep in contact with you about future editions and other similar events which may be of interest to you. We will only ever use the information we collect or receive about you in accordance with our Privacy Policy. 

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